What To Look For When Buying Diamonds From Various Outlets

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Diamonds can be bought from various outlets; department stores, local and regional jewelers, internet websites, etc.  What do I look for when buying from these different places?

Wink Jones, diamond retailer, tells how to shop these venues in the following video.

Video Link: http://www.youtube.com/watch?v=BNAiRpxaFEE

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